Story Behind The Brand

Tracy’s venture into entrepreneurship was not just a new beginning but a culmination of her life’s work and passions, marking a significant, full-circle moment. Fueled by her distinctive experiences in both the beauty industry and the corporate world, Tracy founded Icon Behavior University. Her mission was clear: to ensure that no entrepreneur felt alone or unguided while building their own empire.

 

Icon Behavior University was born from Tracy’s desire to share her wealth of knowledge and the insights she had gathered along her unconventional journey. Here, she offers the tools and confidence needed to start and grow a personal brand. Icon Behavior University, also known as “IconBeU,” is designed to help students attract their ideal clients, navigate through marketing their businesses effectively, and overcome the inevitable challenges life throws at them.

 

With Tracy’s mentorship, IconBeU is more than just an
educational institution—it’s a supportive community where aspiring entrepreneurs can turn their visions into thriving realities. Tracy’s ultimate goal? To empower business professionals to not only succeed but also to plan for a comfortable retirement—a subject seldom addressed in typical business discourse.

Tracy Balan Entrepreneurship Expert and Business Coach

"I BELIEVE IN FINDING WHAT WORKS FOR YOU, THEN OWNING IT!" -TB

Tracy is an ambitious & gifted Brand Consultant, Beauty Expert, Motivational Speaker, Author, Cosmetologist, Teacher, and Television Host. Though her path to entrepreneurial excellence has been unconventional, every opportunity Tracy embraced propelled her further up the career ladder to phenomenal success!

From business school to 3 years in the US Military Intelligence Department this Brooklyn, New York native never lost sight of her dream to create a unique approach to entrepreneurship that has helped empower both companies & individuals to be more focused, balanced, & passionate about their brand & lives.

Celebrity Hairstylist Tracy Balan Client List

CELEBRITY

- Rita Ora - Florence Welch - Gayle King - Travis Scott - Florence & The Machine - David Tutera - Wale - Iggy Azalea - Angela Simons - Partrick Chung - Waka Flocka - Angelia Simons - Djany - Marian Gaborik - Tom Weston Jones - Anastasia Griffit -Anthony Anderson - Kenya Moore - Chuck Nice - Secret Sisters - Miguel - Rebecca Ferguson - Adrienne Bailon -Draya - Electrik Red - Pricilla Renea - Jessica Clemmons - Ashley Noot - Dawn Richard - Chester Gregory - Vashtie

COMPANIES / NETWORKS / MAGAZINES

- African Pride - Athletes Quarterly - BET * 106 & Park - BET * Don’t Sleep - BET * Rip the Runway - BET Awards - Billboard.com - Brooklyn Fashion Week - Carter Centric TV - Chelsea Taylor Design Jewelry - David Lettermen Show- E! - Giuseppina Magazine - Good Morning America - Good Day New York - HoneyMag.com - Jay Leno - Jill Zarin Shapewear - Kirameki magazine - Lavie Clothing - Lifetime TV - Loehmann’s - Lucky Magazine - Lusters Hair Products - Luxottica - MTV - MTV * Alex Chung Show - OOH LA LA CANDY - Out Magazine - PurseN - Roc-A-Wear Juniors Clothing - Roc-A-Wear Kids - Rollingstone.com - Smart Water - Spinner.com - That’s Rocawear - The Colbert Report - Theme Magazine - Uptown Magazine - Univision - Vibe Magazine - Access Hollywood - WOW (World Of Wonder Production Company)

↓↓↓(See some of Tracy's Portfolio by clicking the link below)↓↓↓

Check Out Portfolio
Entrepreneurial Women in Business Problems

THE PROBLEM:

  • You feel lost and alone on your entrepreneurship journey.
  • You don't know where to start or how to build your brand.
  • You don't know where to find your dream clients.
  • You question "Is it possible to open and successfully run the business or side hustle of your dreams?"
  • You don't know where or how to market this fantastic idea you have.
Icon Behavior University Beauty Business Solutions

THE SOLUTION:

Icon Behavior University is on a mission to elevate women of all levels in business. We know the impact that they can have on the world & are here to help amplify that impact.

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LET'S GET STARTED ICON

WE Execute ON.......

CREATING ICONIC LEGACIES